Exploiting the Search Engine

Search engine marketing is very competitive and webmaster tries to do all to get ranked in search engine. To get ranked in search engine is extremely competitive.

Spamming is growing popularity in net arena. Spamming means unethical tricks or manipulation of search engine guidelines to achieve a better ranking in search engines and there are several spam methods to get top ranking in search engine results.

All major search engine such as google, yahoo, msn consider website as sapm if the following methods are used

Hidden Text: Text which is not visible in web page. Hidden texts mean use of same color for background and texts. Search Engine considered it as spam.

Keywords Spamming: Keywords placing is an important factor. A keyword that is repeated too often is called keyword stuffing and it is considered to be an unethical search engine technique.

Doorway Pages: Doorway pages that redirect visitors to some other website or some form of cloaking. They are also known as gateway pages, jump pages, landing pages, bridge pages and by many other names.

Cloaking: Clocking is one of the black hats for spamming search engine. In clocking the user page content and the search engine spider content differs. The websites that uses cloaking method is considered as spam although the content is good.

Mirror Domain: Mirror domain means different websites with same content. It is the most popular spam techniques.

Link farm: Link farm is a spamming method in which a network of pages on one or more web sites that all are hyper linked to every other in a group to improve the search engine ranking of those pages and sites.

All this techniques may give you an artificial boost in the search engine ranking. There are also numerical unethical techniques which search engine consider as spam.

Avoid using unethical tactics-it will kill your business.

Title Tag in Search Engines

Title tag occurs in the header of a web page. Search engine gives important to title tag especially google gives a lot of importance to title tag content. Title tag is like an index page of a particular web page and it help search engine to rank a site.

Placing relevant keyphrases in the title tag allows getting good search engine ranking. As each page content of your web page is unique so as your title tag. Not only title tag should be unique but also it should be presentable.

Some of them use company name or name of website in the title tag which direct or indirect affects ranking. Generally it’s always best to place to the end of your title tag or never appear unless you actually expect searches involving your company name to derive high traffic.

Using the highly searched and relevant keyphrases will increase the chances that the search engine will find the page and your site will rank higher। If the page content and title tag are not related this will decrease your ranking not only that but when visitors see the title tag and content did not match they may leave your site and never comes back.

If you aim to achieve high rankings in search engine do not ignore title tag.

Importance of Keywords Research

Having good and unique content is not enough placing relevant keywords in that content is most important. To rank in search engine result for particular keyword is sometimes difficult but if Webmaster understand and choose the right keywords your website should be able to get on every search engine first place.

The first important aspect to any search engine optimization campaign is keyword research and keyword targeting you will have to focus on them and find the relevant keywords and do promotion. Ultimately, those selected keywords will then lead to success or failure once search engine optimization has been applied.

To choose the right keyword for your website you can use a yahoo overture, wordtracker, google adwords . Once you have chosen one or more keywords you can use a keyword difficulty tool it will help you to see how difficult it would be to rank for specific keywords or keyword phrases.

The research behind determining these keywords is the targeted user does, and search from where they can get most likely result for what they appear to search for.

So friends this seems the most logical choice and is immediately available, so start there to get your website ranked in search engine.

Search Engine Optimization and Search Engine Marketing News & Tips

SEO Blog featuring best articles and latest news about search engine optimization and marketing.Detailed information about online search engine marketing will help to understands and knows search engines like Google, Yahoo, Msn, AltaVista and techniques used by them to optimize websites.

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White Hat and Black Hat in SEO

Hello friends… I will make sure that I keep my personal diary up to date for you guys and try to write more bolgs.

Search Engine Optimization is vast topic to cover in one blog so I am starting a series of post about SEO Optimization and SEO Tools that will definitely help you all.

I am sure everyone understands and knows about search engines like Google, Yahoo, Msn, AltaVista and techniques used by them to optimize websites.

Search engine optimization techniques are mainly categorized into two type and they are White hat search engine optimization and Black hat search engine optimization.

White hat SEO follows search engine Webmaster guidelines to achieve top ranking on the search engine indexation. Where as black hat search engine optimizer go against Webmaster guidelines and use wrong techniques of SEO to achieve higher rank on the search engine indexation.

White hat is always good to be in fair competition. Well it does not mean that you can sit around and wait miracles to happen, for white hat result you have to wait for certain period of time.

In this webmaster have to take care your website e.g. updating website contents, writes press releases, writes blog or journals, writes forums, writes articles, to keep your visitor and search engine robots up to date. Don’t run before you walk, see what is required for your website and which is more effective way to promote your website.

Once your website reach to top position on a good keyword phrases, your website will exposed to high Internet visibility.

So start your SEO now and get first position. Let me know what you think of this…