Search engine marketing is very competitive and webmaster tries to do all to get ranked in search engine. To get ranked in search engine is extremely competitive.
Spamming is growing popularity in net arena. Spamming means unethical tricks or manipulation of search engine guidelines to achieve a better ranking in search engines and there are several spam methods to get top ranking in search engine results.
All major search engine such as google, yahoo, msn consider website as sapm if the following methods are used
Hidden Text: Text which is not visible in web page. Hidden texts mean use of same color for background and texts. Search Engine considered it as spam.
Keywords Spamming: Keywords placing is an important factor. A keyword that is repeated too often is called keyword stuffing and it is considered to be an unethical search engine technique.
Doorway Pages: Doorway pages that redirect visitors to some other website or some form of cloaking. They are also known as gateway pages, jump pages, landing pages, bridge pages and by many other names.
Cloaking: Clocking is one of the black hats for spamming search engine. In clocking the user page content and the search engine spider content differs. The websites that uses cloaking method is considered as spam although the content is good.
Mirror Domain: Mirror domain means different websites with same content. It is the most popular spam techniques.
Link farm: Link farm is a spamming method in which a network of pages on one or more web sites that all are hyper linked to every other in a group to improve the search engine ranking of those pages and sites.
All this techniques may give you an artificial boost in the search engine ranking. There are also numerical unethical techniques which search engine consider as spam.
Avoid using unethical tactics-it will kill your business.
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